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I think there is so much said about storytelling you don’t need another essay on the subject.

But if I have to say one thing, it’s this…. no matter what form or format or structure the story embodies:

The reader, viewer or experiencer must be – at the end of it – be transformed, changed or wowed. It must have such a great impact that they would forever remember it.

Stories should change the way you think, act and feel. They can form the foundations of an entire workplace culture, and they have the power to break down barriers and turn bad situations around. Stories can capture imaginations, illustrate ideas, arouse passions, and inspire in a way that cold, hard facts often can’t.

Stories can be powerful business tools, and successful leaders use them to engage their teams.

So, if you want to motivate others effectively, you need to learn how to tell a good story.

Business stories differ from regular stories, in that you tell them with an objective, goal, or desired outcome in mind, rather than for entertainment

RD helps you find the focus of your story and deliver it in various forms…..