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Social Media Management

Digital marketing encompasses many moving pieces that work together to generate interest, nurture leads, and close sales. However, it’s important that you know the ins and outs of each digital marketing tactic and how they can help your business if you want to get the most out of your marketing budget.

What is Social Media Management?

Social media management is the process of managing your online interactions and content across social media channels like Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest.

Social media management goes beyond just posting updates to your company’s social media profiles. It also includes engaging with your audience and looking for new opportunities to increase reach and visibility. 

Here are just a few of the tasks that are involved with managing social media:

Choosing the Right Social Media Management Platforms

Before you can begin putting together a game plan for social media management, you will need to consider what the best social media platforms are for your business. 

Here’s a brief overview of the different platforms and what benefits they can provide:

  • Facebook – Facebook has nearly 2.7 billion monthly active users who come from diverse backgrounds. There is also a nice balance of genders and age groups when it comes to Facebook’s user-base. This makes it a great social platform for businesses that are trying to reach a wider audience.
  • Instagram – Instagram is a great social media channel for brands that create a lot of visual content. Instagram’s audience tends to be on the younger side with more female users than male users. This can be a great platform for businesses selling products or services related to fashion, lifestyle, art, or other visual-focused industries.
  • Twitter – Twitter has 321 million active users worldwide and tends to be where users go for news and trends. This platform is ideal for brands that want to join a conversation about trending topics in their industry. It’s also a great place to share content with influencers and other individuals who might find your brand valuable.
  • LinkedIn – LinkedIn is the social media platform for B2B brands that are targeting businesses in different industries. With LinkedIn, you can find, interact, and share content with people based on the company type, industry, or job title.
  • YouTube – YouTube has become the second largest search engine in the world, second only to Google. You can upload your video content to this channel to help engage and connect with your audience. With unlimited video hosting, your business can post as much video content as you want and share through other channels.
  • Pinterest – Pinterest is another great channel for sharing image-focused content. This has become a must for consumers who are interested in DIY, crafts, home improvement, nutrition, fitness, fashion, and more. If your brand sells a product or service that lends well to imagery, then Pinterest may be worthwhile.

Social Media Strategy

Developing a social media strategy is an important part of making sure that each of your campaigns is helping you get closer to meeting your marketing goals. After you have decided which channels you plan to use, you’ll need to consider how often you plan to post and what types of content you will post.

Start by considering what you know about your audience. What type of content do they like best? Develop content that’s engaging but also speaks to their needs and challenges. 

You should also consider how you plan to make engagement and response a consistent part of your social media management. Do you plan to reach out to fans and followers and start a conversation? How often will you respond to questions and concerns posted to your page? Do you plan to use contests to engage your audience? All of this should be somewhere in your social media strategy.

Social Media Schedule

When it comes to social media management, consistency is key. You see, no two businesses are alike. Therefore, you can’t expect the same results for every business who has implemented the same approach in posting on social media channels. However, whatever frequency or time of posting that you choose to do, you have to do it consistently.

If you want to keep customers engaged and grow your following on these channels, you’ll need to consistently post quality content. The only way to do this is to create a social media schedule that details when and what you’re going to post on which channels.

Creating an editorial calendar for your social media management is a good way to keep your business on track when it comes to a social media schedule. You can customize this editorial calendar in a way that works for your business. Just be sure to include basic information like the posting date, content, and any link or image.

Creating and Posting Content to Social Profiles

A big part of social media management is creating and publishing social media content across your company’s profiles. This involves not only writing copy but also developing creative in the form of images or video. In addition to their own content, many businesses will also share curated content from third-party sources on relevant topics.

This aspect of social media management requires you to have an in-depth understanding of both the social media platforms and your audience. You need to know what the best practices are for creating content on the channel. But you will also need to know what type of content and topics appeal most to your target audience.

Responding to Fans and Followers

When an individual comments on your page with a question or concern, this presents a new opportunity for you to provide value for your leads while also demonstrating excellent customer service.

As part of your social media management, your business should routinely check for comments or messages across your social platforms. Think carefully before replying as the response will often be public. 

Engaging with Others on Social Platforms

This often includes seeking out new leads or other opportunities and starting a conversation with them on the platform.

Building relationships with influencers can help you expand your reach over time. If there are certain individuals or organizations in your industry that have a significant following, your business can reach out to them to find new opportunities to share your valuable content with their user-base.

Creating Social Media Advertising Campaigns

Though there is plenty of work that you can do to connect with your leads through organic social content, social media advertising complements this organic activity by allowing you to target specific audiences and improve visibility.

For example, posting ads on Facebook can help drive more revenue for your business as it allows you to reach new leads who are similar to your best customers. These are individuals who may have never encountered your brand or site in the past, but are encouraged to visit after seeing relevant content from your Facebook ad.

Managing Contests and Giveaways

Whether you use a simple drawing or ask users to submit their own content, there are plenty of ways that you can use contests to drive more traffic to your pages.

If you plan to create contests or giveaways, then managing this process will be part of your company’s overall social media management tasks. Managing a contest involves creating rules and guidelines, accepting submissions, choosing a winner, and following through with the promised prize or giveaway.

Tracking Performance Over Time

As with any other type of digital marketing tactic you employ, you’ll want to make sure that you track and measure your social media campaign results over time. This is the only way to know if your campaigns are successfully helping you meet your marketing goals. Not to mention, this is how you will determine your social media ROI and decide if you’re putting your resources to the best use.

Tracking your performance also helps you identify areas of improvement. Once you know what needs work, you can start taking actionable steps to improve your social media strategy. This will enable you to boost results now and in the future.

Why Social Media Management is Important

The first and perhaps most obvious reason is that your customers are active on social media. They want to see content from brands like yours, and they are often open to the messages you present on social channels more than they are advertising messages.

Social media management is cost-effective. Small businesses often have to do more with less when it comes to their marketing budget. Social media management allows you to experience significant results when it comes to lead generation and conversion. This eliminates high out of pocket costs that come along with traditional marketing.

Consistently creating and publishing valuable content can help you establish authentic connections with your target audience. While social media advertising helps you reach new audiences that are most likely to be interested in your products or services.

Why You Need to Hire RD

Knowing what is social media management and why it’s important is only half the battle. Next, you have to put that knowledge to use and start making decisions.

Posting quality content consistently takes a lot of time and effort that some small business marketing teams just don’t have. Not to mention, you may not have anyone on your team with the expertise or skills needed to implement effective campaigns.

RD helps supplement your digital marketing efforts by providing expert social media services with the skills and knowledge needed to ensure your social media efforts are a success.

The Key Elements of Social Media Management

RD transforms your strategy from drab to fab without spending too much or wasting too much time. 

RD will:

  • Manage multiple accounts across various platforms
  • Analyze social engagement
  • Schedule posts in advance
  • Receive comprehensive reports of analytics
  • Monitor comments and respond efficiently
  • Collaborate with team members on content

This will help you:

  • Save time by scheduling posts in advance, rather than burdening yourself with remembering to post at peak hours during the day.
  • Increase authority by posting multiple times a day on a wide range of platforms.
  • Understand your audience by providing in-depth analytics that explain who is following you, where they’re coming from, and what they want from your business.
  • Improve customer support  by creating a simple pathway for customers to inquire about your company through social media and making it simple for you to respond.
  • Take control of your brand’s reputation  by allowing you to monitor comments and feedback more closely, and respond as quickly as possible.
  • Foster innovation  by encouraging creative collaboration across new platforms, for each social media campaign.

Social media management services vary greatly in cost depending on a wide range of factors, including:

  • The size of your company and all its products and services
  • How often you plan on posting
  • The type of services you require
  • Which platforms you want to share content on
  • The level of analytics you need
  • Whether or not you’ll provide customer service through social media