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Repurposing means…

Adapt for use in a different purpose.

  • It could be rewriting an article with a new angle for another publisher.
  • It could be using a video for another campaign.
  • It could be using some of the topics highlighted in the magazine as a theme for an experiential event.

For instance the Magazine Title: Swahili Coast, may generate repurposing interest for a Destination Wedding and Honeymoon Digital Expo, designed exclusively for honeymooners and couples planning destination weddings.

Or the Magazine Title: Emerald Season may generate repurposing interest for a Gemstone Safari Event.

And all content of the magazine can be repurposed for this purpose.

After the magazine is published and distributed the publisher looks at more ways to generate awareness for the destination under the same or another theme.