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Quantum Strings…

Taking a scientific approach to present the content….

A Quantum String is a golden thread of an idea (the theme) running through various electromagnetic objects (engaging topics) so that all the different forces (attractions and allures), particles (cultures and people), interactions (activities and experiences) and manifestations of the end product (magazine) are tied together as part of the same framework (theme title) that will strongly attract visitors (reader audiences) to the region, making it impossible for them to resist.

Quantum String content aims to explain all types of observed particles within a string, and how it influences each other.

A Quantum String thus brings all forces together (the touchpoint chain a consumer may encounter along the way) which includes: 

Reasons to visit a destination:

  • Business
  • Leisure
  • Totally worth going experiences…

When Travelling, a visitor would typically use and experience

  • Transportation
  • Accommodation
  • Restaurants
  • Retail Shopping
  • Safari 
  • Cruises
  • Overland Trips
  • Expeditions
  • Wellbeing
  • Adventure
  • Attraction


  • Food + Drink
  • Fashion
  • Music
  • Festivals 
  • Events
  • Sport attractions 
  • Heritage attractions


Volunteer in a preserve, protect or serve project:

  • Philanthropic endeavour
  • Community outreach program
  • Charity donation project
  • Social responsibility effort
  • Socio-economic development
  • Conservation effort
  • Environmental initiative

Everything of above nature, is tied into one Quantum String as a theme.