Information (practical, functional, tactical), in the form of text, image, video, audio or live events – produced in such a way that it’s engaging, relevant, reliable, interesting, entertaining or enlightening (educational).
Main purposes of content are:
- to entertain
- to inspire
- to educate
- to convince
Shorts (flash or snack articles) – addressing or highlighting a quick concept, idea, thought, happening, humour, quick insight, brighteners
Feature Articles – An article that involves local people and events – good stories are made of; triumph, passion, heartbreak, courage, conflict, comedy, pathos, artistry, love and hate.
Thought Leadership – Thought leadership articles highlight information on advances or breakthroughs of a person, company, community, concept…
Opinion (Op-Ed). Articles that is of a high opinion and sometimes a response to current and topical subjects written by experts in the area.
Personal experience – An article in which the writer recounts an ordeal, process or event he has undergone, significant to theme, but not related to a brand.
Reviews – The biggest success behind reviews is satisfying a consumer’s concern about a product/service, which he is doing research on before buying. Almost 10 out of 15 people read reviews before deciding on where to go.
Advertorial – Content which is designed to sell a product or service. It could be a company profile, highlighting the people and its services, or a specific product. Advertorials provide the opportunity to include significantly more information about a product or service’s benefits than an a display advert, which is usually heavy on images and light on text
Display Adverts – Display advertising conveys a commercial message visually – using text (copywriting), logos (brand identity), artwork (photographs, or other graphics and imagery such as illustrations).
Audio Visual Types
Videos are incredibly engaging and offer a well rounded sensory experience that includes visuals, motion, sound, story, and personality.
It can encapsulates a concept in a myriad of magical ways which no other medium can. It draws the audience into another world where the actors on stage entertain, educate, enthrall and enlighten.
It’s making the viewer experience something they would be unable to do in their real day-to-day life. It’s bringing something worthwhile and valuable to them, so they can feel better for simply watching it. More about the benefits of video here…