In 2017, travel and tourism added more than 8 billion dollars to the global economy. It’s a vital part of society and economy in almost every country. But with so many destinations competing for visitors, it can be hard to stand out.
Online contests and giveaways are a game-changing strategy. And while you may not view contests and competitions as being very innovative, thanks to the potential reach of the web, giveaways and contests are effective and proven ways of increasing awareness, attracting followers, igniting engagement and sales, ultimately growing the business, and increasing profits.
People LOVE FREE STUFF and if your contest is easy to share AND worth sharing, odds are people will tell their friends about it.
Considering that more than 40% of Millenials choose a holiday destination based on its Instagram potential, ensure your promotion is beautifully presented, and also gives the promise of being instragrammable.
Contests empower customers to do the marketing for you. When friends receive a recommendation from another friend, it drastically increases brand loyalty and the likelihood that they’ll make a purchase in the future.
If you need help in conceptualising a contest or if you want to include one in the Lesotho eMag, let me know.