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“The best way to predict the future is to invent it.” –Alan Kay

A campaign is the process of connecting a series of operations – expertly executed to get audience attention and bring about a particular and meaningful goal, result or change.

When to use it

  • Informing and educating the public about a cause or new project or product that can improve and benefit their lives
  • Campaigns that build a positive image for an organisation or a brand
  • Changing behaviour and attitudes around old schools of thought or myths
    Persuading people to support something – looming concerns or potential disasters
  • Fundraising for foundations and causes
  • Raising money for the conservational and, environmental related socio-economic initiatives to the benefit of all

Why it’s useful

A successful campaign achieves all of the following desired outcomes and goals:

  • The cause, message or story successfully reaches the intended and targeted audience
  • The message is clearly understood by the audience – and makes a personal impact
  • It stimulates, educates, enlightens and empowers
  • It carries a clear call to action
  • The audience takes this action