Massive replication of existing content which can take many forms:
- Influencer Campaigns
- Fam trips
- Media Trips
- Public campaigns
After the publication is produced and distributed the publisher generate new ways to amplify the existing content which normally involves public campaigns in which content is made available on a dedicated platform so the public can easily share it on their own social platforms, especially when it’s a social cause.
The destination topic may draw a lot of interest from the trade and media after which certain fam trips and media trips are arranged, based on the content highlighted in the magazine.
The publisher is not a huge fan of using influencers due to their frivolous nature but sometimes the power of their awareness generating abilities simply cannot be ignored, and will look into some opportunities in this regard, organising responsible influencer trips and campaigns.